Every Order. Every Channel. One Screen.
WhatsApp + Dealer Portal + Shopify + WooCommerce + Amazon + Flipkart + offline counter — all your orders flow into one system. Inventory stays accurate across every channel. No more overselling. No more stock mismatches. Synced live with Tally.
- Real-time inventory sync
- 7+ channels supported
- Two-way Tally sync
- Built for Indian multi-channel sellers
Why multi-channel distributors go quietly insane
You sell on WhatsApp. You sell on your Shopify. You list on Amazon. You list on Flipkart. Your dealers buy from you. Your counter sells walk-ins.
Stock is one piece of brake pad. It gets sold. Now where?
Amazon says you have 50 left. Shopify says 50. Dealer portal says 50. Counter register says 50. But you only had 50 to begin with. You oversold. Amazon penalizes you. Customer complains. Dealer calls angry because his order got cancelled. Counter customer walks out.
This is daily life for a distributor selling on more than 2 channels.
And it's getting worse:
- Amazon penalizes for RTOs and stock-outs
- Flipkart delists sellers with bad fulfillment
- Shopify customers leave 1-star reviews for cancelled orders
- Dealers lose trust when their order is “confirmed” then cancelled
- Your team spends mornings reconciling yesterday's stock manually
The root cause isn't your team or your systems. It's that every channel is treating itself as the source of truth.
You need one source of truth, for one inventory, feeding every channel. That's what multi-channel OMS does.
One system. Every channel. One truth.
A multi-channel Order Management System (OMS) connects all your sales channels to a central system that manages:
- Orders — every order from every channel flows into one queue
- Inventory — one stock number, deducted in real time across every channel
- Pricing — consistent or channel-specific, your choice
- Invoices — GST-compliant for every order, from any channel
- Fulfillment — pick, pack, ship — coordinated across channels
- Returns — handled consistently regardless of channel
- Accounting — every order flows to Tally
VIKMO is a multi-channel OMS built for Indian hybrid distributors — where some sales are B2B dealers, some are D2C online, and some are offline. Not a pure e-commerce OMS that treats everything as a retail order.
Sell wherever your customers are. One system manages it all.
Native channel integrations
- WhatsAppvia Interakt WhatsApp Business API
- Dealer PortalVIKMO-native app
- Shopifyfull OAuth app, bi-directional
- WooCommercewebhook + REST API
- Amazon IndiaSP-API, MCF, FBA
- Flipkartseller API integration
- Offline POSVIKMO POS or integration
- Field salesreps on phones
Accounting integrations
- Tally Prime / ERP 9bi-directional
- Zoho Booksbi-directional via native API
- Busy Accountingvia Busy integration
Logistics integrations
- Shiprocketdispatch automation
- In-house courieryour own assignment logic
- Manual dispatchfor flexible workflows
One piece sold. One stock deducted. Across everything.
Real-time inventory sync is the core of multi-channel order management. Here's how VIKMO handles it:
Scenario: You have 50 brake pads in stock.
- A WhatsApp order comes in for 2 pieces. VIKMO confirms — stock now 48.
- Within 3 seconds, Shopify updates to 48. Amazon 48. Flipkart 48. Dealer portal 48.
- A dealer orders 5 via portal. Stock drops to 43 everywhere.
- Counter sells 1. Stock drops to 42 everywhere.
- An Amazon order comes in for 2. Stock drops to 40 everywhere.
- When stock hits 10, VIKMO alerts you to reorder.
- When stock hits 0, VIKMO pulls the product from all listings (prevents oversells).
This is what prevents the disaster of overselling. Without it, every channel thinks it has full stock and will confirm orders until someone notices.
Advanced controls you can configure:
- Allocation rules — reserve X units for dealers only, Y for Amazon, Z for offline
- Buffer stock — keep a 5-unit safety buffer that isn't exposed to marketplaces
- Multi-godown — different warehouses have different stock
- Kit/bundle management — when a bundle sells, both individual SKUs deduct
Right price for every channel. Automatic.
Your prices aren't the same everywhere — and shouldn't be:
- Amazon/Flipkart: MRP or close to it (platforms require it)
- Shopify direct: your website price, can be lower with promotions
- WhatsApp retail: retail price, sometimes with walk-in discount
- Dealer portal: dealer-tier pricing (significantly lower)
- Offline counter: MRP
- Field sales: sometimes negotiated
Managing this manually across platforms is a nightmare. VIKMO handles it:
- Channel-specific pricing rules — set once, applies automatically
- Tier-based pricing for dealers (multiple dealer tiers)
- Promotional pricing — schedule price changes (festive, clearance)
- Margin protection — never let dealer price fall below cost + minimum margin
- MRP compliance — never let marketplace price fall below MRP
Every order, every status, one view
Stop switching between 7 different seller dashboards. VIKMO shows you:
- Today's orders across every channel, with channel tags
- Order status for each — New, Confirmed, Packed, Dispatched, Delivered, Returned
- Dispatch queue — what needs to go out today, prioritized
- Exceptions — cancelled orders, failed deliveries, returns, disputes
- Revenue by channel — which channel is earning most, trending up/down
- Customer tags — B2B dealer / B2C retail / marketplace / offline
One screen, one truth. Your team stops jumping between systems.
Before VIKMO vs. after VIKMO
Before VIKMO
- • Morning: reconcile yesterday's stock across 4 platforms
- • 30+ minutes typing orders from WhatsApp into Tally
- • Regular oversells when Amazon sells what's already gone
- • Weekly stock audits to fix mismatches
- • Amazon account health score dropping
- • Dealer complaints about cancelled orders
- • Manual invoice creation for each channel
- • Team grows with order volume (costs scale linearly)
After VIKMO
- ✓ Morning: one dashboard, no reconciliation
- ✓ Zero manual data entry into Tally
- ✓ Overselling eliminated (stock is unified)
- ✓ No audits needed (data matches by design)
- ✓ Amazon account health stable
- ✓ Dealers get consistent, accurate service
- ✓ Invoices auto-generated for every channel
- ✓ Team size stays flat as orders grow
Result: typical VIKMO customer saves 30–60 hours/month of manual ops work. That's a full-time salary recovered, or a team that can grow the business instead of just surviving it.
Recognised & Supported By
Startup India recognised · Built by operators, for multi-channel sellers
Built for hybrid distributors who sell everywhere
- Hybrid distributors — part B2B (dealers), part online (Shopify, marketplaces), part offline (counter, field)
- Multi-channel retailers like Custom Elements — own D2C site + dealers + marketplaces
- Brands scaling up from one channel to many, needing unified ops
- Traditional distributors modernizing — already on Tally, adding online channels
Not for:
- Pure marketplace-only sellers (Amazon/Flipkart with no own-site, no dealers) — simpler marketplace-specific tools fit better
- Single-channel distributors still only on WhatsApp and offline (you can manage manually for now)
VIKMO vs. other multi-channel options
vs. B2C-first e-commerce OMS platforms
These tools handle marketplaces and D2C storefronts well. Dealer logic (per-dealer pricing, credit limits, ledgers) is usually bolted on. Their Tally integration is typically one-way export. VIKMO is built for hybrid B2B + B2C operators with dealer-first logic and two-way Tally.
vs. marketplace-focused OMS tools
If you're 80%+ marketplace-only, those tools fit your workflow. They're weaker when you also sell through dealers, WhatsApp, or your own site. VIKMO is for the multi-channel mix.
vs. building in-house
You can, but you're looking at 12+ months and a serious budget, and you'll have to build every integration yourself. Usually faster to plug into an existing platform that already handles the edges.
vs. staying with Excel + Tally + manual
Works up to maybe a hundred orders a day. Past that, things start breaking — oversells, reconciliation debt, team burnout — usually before anyone realizes how much revenue is actually leaking.
Stop overselling. Stop reconciling. Stop losing sleep.
VIKMO unifies every channel into one system, with live inventory sync and automatic Tally. Typical results: 40 hours/month saved, zero oversells, clean books.
Talk to us on WhatsAppFrequently Asked Questions
Multi-channel order management (MCM or multi-channel OMS) is software that unifies orders, inventory, and fulfillment across all your sales channels — marketplaces (Amazon, Flipkart), your own D2C site (Shopify, WooCommerce), B2B (dealer portals, WhatsApp), and offline. Instead of managing each channel separately, everything flows through one central system.
WhatsApp (via Interakt WhatsApp Business API), Dealer Portal (VIKMO-native), Shopify, WooCommerce, Amazon India, Flipkart, and offline POS/counter sales. Accounting: Tally Prime, Tally ERP 9, Zoho Books, Busy. Logistics: Shiprocket and direct couriers.
When a product is sold on any channel, VIKMO deducts inventory in real time and pushes the new stock count to every other channel within seconds. Allocation rules, buffer stock, and auto-delisting at zero prevent races and edge cases.
Yes. VIKMO supports channel-specific pricing rules: MRP on marketplaces, custom on your own site, dealer-tier pricing in the dealer portal. Prices update automatically when you change them in Tally or VIKMO.
Yes — two-way and continuous. Orders from every channel create invoices in Tally. And Tally changes (prices, items, parties, stock adjustments) flow back into VIKMO so they propagate to your sales channels automatically.
Handled consistently across channels. Return initiated on Amazon → inventory adjusted → Tally credit note. Cancellation on WhatsApp → order void → inventory returned to stock.
Typical: 3–4 weeks for a 4–5 channel setup. Week 1 is discovery and catalog mapping. Weeks 2–3 integrate each channel. Week 4 is testing and go-live.
Depends on number of channels, order volume, users, and integrations needed. See /pricing.
Every channel, one system. Start selling without chaos.
Or call us: +91 97670 21207
Recognised & Supported By
Startup India recognised · Built with love in India